A multimedia app added rich new layers to our storytelling, with sound, motion and behind-the-scenes details.
The direct mail piece brought the theme of Emergence to life, with an image that materializes when you immerse the piece in water.
My contribution included hand drawn illustrations for an illustrative timeline infographic.
PRAXIS 2014
A promotional campaign for AHA!, which included an iPad app, coffee table book and unique mail campaign
Praxis originated as a printed book—a collection of essays, short stories, poetry and visual works. In 2014, the creative team was asked to push Praxis, and the stories within it, into new territory.
I was the art director on the entire campaign, but I also was able to help produce the app itself. Taking the design of the book and translating it to digital space, and adding appropriate interactivity was a fun challenge.
Art Direction, print design, app design + illustration