Charles Schwab Index Advantage Campaign
My creative team, in collaboration with Schwab's marketing leaders, developed a suite of communication materials that would appeal to retirement plan sponsors. For this acquisitions campaign, recipients received a box with a 3-D Viewmaster and a series of reels which told the SIA "story".
Mini-brochures with new reels tucked inside followed the initial drop, creating a 4 month long campaign.
Design + art direction
